The Four Phases of Creating a New Content Piece

Creating new content has become a critical part of any business’s success. Even more so since the implementation of semantic indexing. Business managers have been given an additional responsibility – content creation.

I recommend creating new content to most of my clients and as you can imagine, they are not thrilled by the idea. A small majority stick to it and try their best to produce some relevant content but after a while give up because “it’s hard” or they “don’t have enough time”. The truth is that content creation is hard. It’s not as simple as sitting down for a session and writing a masterpiece. It takes a lot more time and effort than most people realise.

I thought I would take some time to write a post about the 4 phases of content creation that one needs to understand in order to avoid the frustrations of this process. Once you know the phases involved your expectations are more realistic.Continue Reading

#BloggerInspiration: Sarah Titus – Homeless to $23k/mo

Glad to be bringing you the second edition of Blogger Inspiration. In this post, I interview Sarah Titus, a successful blogger who blogs at and has authored six books.

Sarah’s story is quite inspirational as she went from homeless to earning $10k/month within just a year. Now, Sarah is an inspiration to a lot of single moms and helps them understand the interwebz so that they can earn a steady income online. Continue Reading

Increase Productivity: Start getting MORE done TODAY with these 5 Tools & Habits

Aim: Increase productivity.


This shrill sound of the alarm usually wakes me up at 8am. Irritated, deprived of sleep, I usually jump straight onto my iPad next to my bed to check if I’ve had any new leads. I then spend about 15 more minutes checking yesterday’s stats for the client websites.

Then I get my breakfast ready, feed the cats (yes, I am a cat person) and get started with coding. Often when I am coding, I hop on to Google Plus, Twitter or Stack Exchange to see if there has been any activity on my comments or posts. I also keep a regular check on my inbox and respond to anything that needs answering.Continue Reading

Here’s how the Content Marketing Landscape will change in 2016

The companies that follow marketing trends are already engaged in developing content marketing strategies. Your competition will always keep trying to better you. It is this aspect of the industry that makes it so dynamic. You must adapt to the new changes in order to grow and having a forehand knowledge of what to expect certainly helps.Continue Reading

#BloggerInspiration 1: How these four massive blogs started out

Blogger inspiration is a series of articles that I will be publishing with an objective of inspiring new bloggers. I am not going to lie, I needed some myself.

A blogger faces several challenges in his daily life.

The competition in your niche can make you feel uninspired about your new blog.Continue Reading

How to Create a Customer Persona in 27 Minutes

Persona is term used to refer to a fictional character created to represent a group of individuals using your site, app and any other product or service. Personas are used in marketing as well as the UX Design. In this post, I will use the term customer persona. If you are not running an e-commerce site, you can safely replace customer with audience or user (i.e audience persona / user persona) and follow this post.Continue Reading

How to Improve Readability and Engagement

A lot of content marketers forget how important it is for your audience to digest the information packed in your content. Easy to read content is clear, concise and adds value in each sentence. It also keeps your reader hooked. In this post, I will show you how to improve readability and engagement of your copy.Continue Reading

Fundamentals of The Semantic Search

This post is a brief introduction to the semantic search and technologies associated with it.

So, what is semantic search?

Chances are you have already witnessed the magic of semantic search. Every time you search for an ambiguous term and think to yourself that your next step would be to refine the search, Google somehow manages to pull the best result for you. It’s almost as if it knows what you are looking for. Continue Reading