The Four Phases of Creating a New Content Piece

Creating new content has become a critical part of any business’s success. Even more so since the implementation of semantic indexing. Business managers have been given an additional responsibility – content creation.

I recommend creating new content to most of my clients and as you can imagine, they are not thrilled by the idea. A small majority stick to it and try their best to produce some relevant content but after a while give up because “it’s hard” or they “don’t have enough time”. The truth is that content creation is hard. It’s not as simple as sitting down for a session and writing a masterpiece. It takes a lot more time and effort than most people realise.

I thought I would take some time to write a post about the 4 phases of content creation that one needs to understand in order to avoid the frustrations of this process. Once you know the phases involved your expectations are more realistic.Continue Reading

Here’s how the Content Marketing Landscape will change in 2016

The companies that follow marketing trends are already engaged in developing content marketing strategies. Your competition will always keep trying to better you. It is this aspect of the industry that makes it so dynamic. You must adapt to the new changes in order to grow and having a forehand knowledge of what to expect certainly helps.Continue Reading

How to Improve Readability and Engagement

A lot of content marketers forget how important it is for your audience to digest the information packed in your content. Easy to read content is clear, concise and adds value in each sentence. It also keeps your reader hooked. In this post, I will show you how to improve readability and engagement of your copy.Continue Reading